Looking for an Unroll.me alternative?

How Gmailytics works

The pitch against Unroll.me is the business model. License sales fund the product, no third party gets your purchase history — that's the whole arrangement. Past the economics, the product itself opens to a ranked list of every sender by email volume, and you bulk-trash, archive, or unsubscribe the worst offenders in one action. A storage analytics panel shows which senders are eating your Gmail storage in gigabytes — useful when freeing up space matters, not just decluttering.

The free tier covers 2,000 cleanups a month plus unlimited newsletter unsubscribes — for most people that's plenty. If you need more, Pro is $7/quarter or $24/year — cancel anytime. There's no data sale and no advertising — your inbox metadata never leaves Gmailytics.

Privacy specifics: Gmailytics only reads email metadata (sender, date, subject, size) — never message body content. Tokens are encrypted at rest with AES-256-GCM. The product passed Google's CASA Tier 2 security audit in March 2026. You can revoke access from your Google account at any time.

Why “free” isn't actually free with Unroll.me

Unroll.me is owned by Slice Intelligence (now part of Rakuten). Their business model is documented and public: they scan your inbox, extract purchase confirmations and receipts, anonymize them, and sell that data to companies like Nielsen for market research.

In 2017, this practice came under scrutiny when reporting revealed Slice/Unroll.me had sold Lyft receipt data to Uber. Their CEO publicly addressed it. The data-selling business model itself never went away — it's how the “free” service stays free.

That's a fair tradeoff if you're comfortable with it. Many people are. But if you'd rather use a tool that doesn't monetize your purchase history, you need an alternative.

Why people switch from Unroll.me to Gmailytics

Privacy. Gmailytics never sells data. License sales are the only revenue model — no third party gets your purchase history. CASA Tier 2 verified by Google in March 2026.

Bulk delete by sender. Unroll.me is mainly an unsubscribe-and-rollup tool. Gmailytics is built for the “clear thousands of old emails” problem — you see who's filling your inbox by volume and delete them in one action.

Storage analytics. Gmailytics shows exactly which senders are eating your Gmail storage. If you're trying to free up space (the most common reason people cleanup their inbox), this is the answer to “why is Gmail full?” before you even pick what to delete.

One-click unsubscribe. Same core feature as Unroll.me, no data sale required.

When Unroll.me might still be your pick

If you don't mind anonymized purchase data being sold, want a free tool with no paid plan, and have email accounts on multiple providers (Gmail + Outlook + Yahoo + iCloud), Unroll.me does fit that use case. It's a real product with real features.

But if you'd rather use a tool that doesn't monetize your data — Gmailytics is the cleaner choice.

Comparing other Gmail cleanup tools?

Head-to-head with the other major options.

Frequently Asked Questions