Looking for an Unroll.me alternative?
Unroll.me is free because you're the product — they sell your anonymized purchase data to Nielsen. Gmailytics is also free, but never sells data. There's an optional $10 lifetime founding-supporter tier if you want to chip in, but it's not required.
Gmailytics vs Unroll.me — Head-to-Head
| Gmailytics YOU ARE HERE | Unroll.me | |
|---|---|---|
| Pricing | Free · optional $10 lifetime support | Free |
| How they make money | Optional supporter tier + future Pro features | Sells purchase data to Nielsen |
| Your data | Never sells data | Sells anonymized purchase data |
| Email providers | Gmail | Gmail, Outlook, Yahoo, iCloud |
| Cleanup approach | Bulk delete by sender + unsubscribe | Unsubscribe + rollup digests |
| Bulk delete by sender | Yes — primary feature | Limited |
| One-click unsubscribe | Yes | Yes |
| Storage analytics | See exactly who is using your storage | No |
| CASA Tier 2 verified | Yes (approved by Google, Mar 2026) | Unknown |
How Gmailytics works
The pitch against Unroll.me is the business model. You pay, we deliver software, no third party gets your purchase history — that's the whole arrangement. Past the economics, the product itself opens to a ranked list of every sender by email volume, and you bulk-trash, archive, or unsubscribe the worst offenders in one action. A storage analytics panel shows which senders are eating your Gmail storage in gigabytes — useful when freeing up space matters, not just decluttering.
The business model is the simplest one possible: the product is free to use, and an optional $10 lifetime founding-supporter tier helps fund development for users who want to chip in. There's no data sale and no advertising — your inbox metadata never leaves Gmailytics. No credit card required to use the product.
Privacy specifics: Gmailytics only reads email metadata (sender, date, subject, size) — never message body content. Tokens are encrypted at rest with AES-256-GCM. The product passed Google's CASA Tier 2 security audit in March 2026. You can revoke access from your Google account at any time.
Why “free” isn't actually free with Unroll.me
Unroll.me is owned by Slice Intelligence (now part of Rakuten). Their business model is documented and public: they scan your inbox, extract purchase confirmations and receipts, anonymize them, and sell that data to companies like Nielsen for market research.
In 2017, this practice came under scrutiny when reporting revealed Slice/Unroll.me had sold Lyft receipt data to Uber. Their CEO publicly addressed it. The data-selling business model itself never went away — it's how the “free” service stays free.
That's a fair tradeoff if you're comfortable with it. Many people are. But if you'd rather use a free tool that doesn't monetize your purchase history, you need an alternative.
Why people switch from Unroll.me to Gmailytics
Privacy. Gmailytics is free to use and never sells data. The optional $10 founding-supporter tier and any future Pro features are the only revenue model — no third party gets your purchase history. CASA Tier 2 verified by Google in March 2026.
Bulk delete by sender. Unroll.me is mainly an unsubscribe-and-rollup tool. Gmailytics is built for the “clear thousands of old emails” problem — you see who's filling your inbox by volume and delete them in one action.
Storage analytics. Gmailytics shows exactly which senders are eating your Gmail storage. If you're trying to free up space (the most common reason people cleanup their inbox), this is the answer to “why is Gmail full?” before you even pick what to delete.
One-click unsubscribe. Same core feature as Unroll.me, no data sale required.
When Unroll.me might still be your pick
If you don't mind anonymized purchase data being sold, want a free tool with no subscription, and have email accounts on multiple providers (Gmail + Outlook + Yahoo + iCloud), Unroll.me does fit that use case. It's a real product with real features.
But if you'd rather use a free tool that doesn't monetize your data — Gmailytics is the cleaner choice.
Frequently Asked Questions
Does Gmailytics sell user data like Unroll.me does?
No. Gmailytics never sells user data. The optional $10 founding-supporter tier and any future Pro features are the revenue model. Gmailytics only reads email metadata (sender, date, subject, size), never body content. CASA Tier 2 verified by Google in March 2026.
Is Gmailytics free?
Yes — fully free to use. There's an optional $10 lifetime founding-supporter tier for users who want to chip in, but it's not required. Unroll.me is also free at the user level, but is funded by selling anonymized purchase data to retail-analytics buyers.
What does Gmailytics do that Unroll.me doesn't?
Bulk delete by sender as a primary feature, plus storage analytics that show which senders are eating your Gmail storage in gigabytes. Unroll.me is mainly an unsubscribe-and-rollup tool — bulk-delete-by-sender isn't its core workflow.
Can I use Gmailytics if I'm currently using Unroll.me?
Yes — there's nothing to migrate. Both tools authenticate via Google OAuth, so signing into Gmailytics with the same Google account works immediately. To stop Unroll.me's data access, revoke its permissions from your Google account security settings.
Is Gmailytics safe?
Gmailytics passed Google's CASA Tier 2 security assessment (an annual third-party audit) in March 2026. Tokens are encrypted at rest with AES-256-GCM. The product only requests the Gmail OAuth scopes needed to delete and unsubscribe on your behalf.
Try Gmailytics free
Connect Gmail, try the full feature set, then decide. No credit card required.
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